Partnerships

Extraordinary events are defined by the relationships they build among audiences.

Lena Erauda has worked in events from 2019-2026, cultivating connections through digital and in-person experiences. mention sponsorships….

See partnerships Lena Erauda has built across cannabis, packaging and design, and higher education.

Market Your Event

MJBizCon 2025

Title: Attendee Marketing Manager, Audience & Content at MJBiz a division of Emerald X

Partnerships Managed:

  • Responsible for the execution of MJBizCon’s Partner and Sponsor marketing contracts. Communicated with Partners to coordinate campaigns and promotional strategies leading up to MJBizCon in Las Vegas. Partners include media brands, cannabis companies, event groups, and policy advocates.

    • Media: Cannabis & Tech Today, Prohibition Partners, Fat Nugs Magazine, Hiii Magazine, Grasslands Agency

    • Marketing: Budist, Cannabis Europa, Ohio Cannabis Health & Business Summit (OCHBS)

    • Tourism: The OMNIA Las Vegas, Planet 13, NuWu, Emerald Village WeHo

  • Partnered with leading cannabis companies to activate 7+ Pavilions at the Las Vegas Convention Center. Pavilion Partners:

    • The Global Exchange powered by International Cannabis Business Conference (ICBC)

    • The Brand, Manufacturing, Distribution Pavilion by Marijuana Industry Trade Association (MITA), Jack Herer, and CalyxFX

    • Indigenous Cannabis Village empowered by Indigenous Cannabis Industry Association

    • Impact Row powered by the 40Tons Foundation

    • The Vault powered by Voice of the Plant

    • Culture+ powered by Jerome Baker Designs

    • The Patio by FOHSE

  • Leveraged partnership to increase event revenue through barters, affiliated marketing, and attendee programming activities

View Samples

The Ohio Classic 2025

Classic Gals modeling + social media influencer marketing. And represented them at IgniteIt Cincy 2025.

Title: Ohio Classic Gal & Brand Ambassador for Happie: Premium THC Seltzers & Mushroom Drinks

Partnerships Managed:

  • Promoted the event as one of the first Ohio Classic Gals and garnered event attendance and brand sponsorship.

  • Contracted as the official Happie Brand Ambassador to represent the brand at the event and provide samples on the course.

  • Modeled in the promotional photoshoot for the event and the launch of OH-High-Yo! Magazine.

  • Represented MJBizCon and promoted the 2025 show and the partnered Las Vegas Classic.

MJBizCon 2024

Titles:

  • Attendee Marketing Manager, Audience & Content at MJBiz a division of Emerald X (May 2024 - Present)

  • Partnerships Specialist at MJBiz a division of Emerald X (January 2023 - May 2024)

Partnerships Managed:

  • The Emjays presented by Farechild Events in partnership with MJBizCon at the Palms Casino and Resort

  • Empowering Women in Cannabis networking event sponsored by Ispire in partnership with Women Grow at MJBizCon

View Samples

Associations Day 2024

Title: Partnerships Specialist at MJBiz a division of Emerald X

Partnerships Managed: As xxx

MJBizCon 2023

My first Partnerships year - mention Partnership Specialist title + barter revenue stats

Title: Partnerships Specialist at MJBiz a division of Emerald X

Partnerships Managed: As xxx

View Samples

Associations Day 2023

Title: Partnerships Specialist at MJBiz a division of Emerald X

Partnerships Managed: As xxx

Art of Glass by Calyx Containers

Title: Content Specialist at Calyx Containers

Partnerships Managed: Coordinated partnerships between Calyx Containers and cannabis industry glass artists (Vela G, Mike Shelbo, Marble Slinger, Liz Wright, Justin Carter) to produce the Art of Glass docu-series and launch the Calyx glass jar suite.

Responsibilities:

  • Incorporated creative assets into multi-marketing channels (social media, email, blog, website, paid ads, sales collateral)

  • Supported the production of Art of Glass photography and videography in-office and on location.

  • Conducted interviews and created copy for SEO-optimized blog content.

View Samples

More Works

  • Barter partnerships and etc.

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