Event Marketing
Extraordinary events are defined by the relationships they build among audiences.
Lena Erauda has worked in events from 2019-2026, cultivating connections through digital and in-person experiences.
See events Lena Erauda has been involved in across cannabis business, culinary and retail, CPG design, and higher education.
MJBizCon 2025
Title: Attendee Marketing Manager, Audience & Content at MJBiz a division of Emerald X
Job Functions:
Drove event attendance for MJBizCon in Las Vegas, the leading cannabis business trade show and conference in North America. Attracted 77% C-suite and decision makers in attendance to deliver ROI for Exhibitors and Sponsors.
Managed partner and affiliate programs including Partnership Barters, Content Creator Program, Social Equity Scholarship, and Associations Day.
Executed the event onsite by supporting attendees, emceeing programming, and managing onsite email and social communications.
Event Stats: December 2-5, 2025
20,000+ Attendees
1,500+ Exhibitors
9+ Sponsored Activations and Pavilions
100+ Partners
200+ Conference Speakers
Marketing Channels:
Digital: Email, Social Media, Paid & Partner Media, Paid Ads, Blog, Telemarketing
Editorial: MJBizDaily.com
Field Marketing: Pop-Ups, Direct Mail, Flyers, Merch
Partnerships: Leveraged media groups, companies, and organizations in a barter relationship to promote attendance and activate at the show
Skills: Project management, graphic design, copywriting, web dev & SEO, email marketing, social media strategy, partnerships, app implementation for attendees, team management
Pizza Expo Columbus 2025
Job Function: Provided onsite support for Exhibitor lead retrieval, mobile app, and event staffing at the inaugural Midwest Pizza Expo Columbus 2025, produced by Emerald X.
Event Stats: October 10-11, 2025
1,000+ Attendees
150+ Exhibitors
The Ohio Classic 2025
Titles: Ohio Classic Gal & Brand Ambassador for Happie: Premium THC Seltzers & Mushroom Drinks
Job Functions:
Promoted the event as one of the first Ohio Classic Gals and garnered event attendance and brand sponsorship.
Contracted as the official Happie Brand Ambassador to represent the brand at the event and provide samples on the course.
Modeled in the promotional photoshoot for the event and the launch of OH-High-Yo! Magazine.
Represented MJBizCon and promoted the 2025 show and the partnered Las Vegas Classic.
Event Stats: July 14, 2025
250+ Attendees
10+ Sponsors
Classic Gals modeling + social media influencer marketing. And represented them at IgniteIt Cincy 2025.
NECANN Boston 2025
Involvement: Spoke on the Women’s Lounge: Blunt Conversations panel presented by Blunt Brunch at NECANN Boston, one of the leading regional cannabis expos in New England. Represented MJBizCon and promoted the 2025 show and the partnership with Blunt Brunch Nationals in Las Vegas.
Event Stats: March 22, 2025
30+ panel attendees
MJBizCon 2024
Titles:
Attendee Marketing Manager, Audience & Content at MJBiz a division of Emerald X (May 2024 - Present)
Partnerships Specialist at MJBiz a division of Emerald X (January 2023 - May 2024)
Job Function:
As Partnership Specialist, resigned 20+ partners for the 2024 show, consisting of leading media brands, nonprofits, event organizations, and cannabis companies.
Promoted to Attendee Marketing Manager to drive event attendance to Las Vegas and deliver ROI to Exhibitors and Sponsors.
Hired and mentored a Partnership Specialist to backfill my role. Mentored the new Attendee Acquisition & Partnerships Director on partnership role and responsibilities.
Managed partner and affiliate programs including Partnership Barters, Social Equity Scholarship, and Associations Day.
Event Stats: December 3-6, 2024
20,000+ Attendees
1,500+ Exhibitors
8+ Sponsored Activations and Pavilions
100+ Partners
250+ Conference Speakers
Marketing Channels:
Digital: Email, Social Media, Paid & Partner Media, Blog
Editorial: MJBizDaily.com
Field Marketing: Pop-Ups, Direct Mail, Flyers, Merch
Skills: Project management, graphic design, copywriting, web dev & SEO, email marketing, partnerships, app implementation
Ohio Cannabis Health & Business Summit 2024
Involvement: Spoke on the Women in Cannabis: Breaking Barriers and Building Careers panel at Ohio Cannabis Health & Business Summit (OCHBS), the most highly attended regional cannabis expo in Ohio. Represented MJBizCon and promoted the 2024 show and the OCHBS’s Ohio State Takeover in Las Vegas.
Event Stats: October 4-5, 2024
50+ panel attendees
MJBizCon 2023
Title: Partnerships Specialist at MJBiz a division of Emerald X
Job Function: Acquired 100+ partners for the 2023 show, consisting of leading media brands, nonprofits, event organizations, and cannabis companies. Coordinated major partnerships with lobbyists, advocates (Martin Luther King Jr III), media, dispensaries, and Las Vegas venues (OMNIA, Westgate, Palms Casino Resort). Managed partner and affiliate programs including Partnership Barters, Social Equity Scholarship, and Associations Day. Defined the Partnership role and program at MJBizCon for future shows.
Event Stats: November 28-December 1, 2023
20,000+ Attendees
1,500+ Exhibitors
5+ Sponsored Activations and Pavilions
100+ Partners
250+ Conference Speakers
$530,000+ in attendee registration revenue through Partner programs
Expanded the Partner program from 10 to 100+ partners
Marketing Channels:
Digital: Email, Social Media, Partner Media
Editorial: MJBizDaily.com
Skills: Partnership management, project management, communications, copywriting, email marketing, web dev & SEO
Emerald Conference 2023
Title: Partnerships Specialist at MJBiz a division of Emerald X
Job Function: Contracted media and marketing barters and sponsorships for The Emerald Conference, an executive cannabis research conference at the Loews Coronado Resort in San Diego, CA. Executed contracted marketing deliverables across website, social media, print, and email.
Event Stats: March 1-3, 2023
300+ Attendees
25+Partners and Sponsors
Skills: Partnership management, project management, communications
MJBizCon 2022
Title: Content Specialist at Calyx Containers
Job Functions:
Promoted Calyx Containers’ booth presence at MJBizCon pre-show through social media, blog, and email.
Spearheaded set up of our 30×30 booth in the Las Vegas Convention Center with displays, lighting, accessories, signage, printed collateral, and furniture. Coordinated with Freeman to receive shipping boxes and execute logistics.
Staffed the booth, interacted with prospective customers and show attendees to promote the brand and products.
Took professional photographs of the booth, staff, and displayed products for marketing.
Skills: Social media, photography, creative direction, communications, project management
MJBizCon 2021
Title: Marketing Coordinator at Calyx Containers
Job Functions:
Collaborated on marketing campaigns pre-show and onsite to promote presence at the show including social media, paid social, giveaways, and a branded Las Vegas coach bus!
Supported set up of 4 booths in the Las Vegas Convention Center consisting of merch, displays, accessories, signage, printed collateral, and furniture.
Responsible for social media coverage of Calyx Container’s onsite presence at MJBizCon. Captured content at Calyx’s 4 booths consisting of product and attendee shots, interviews, giveaways, and takeovers.
Staffed the booth, interacted with prospective customers and show attendees to promote the brand and products.
4MILE at Bryant University 2019
Title: Marketing Coordinator at Bryant University’s 4MILE Program
Job Functions:
Marketed the Bryant University 4MILE program (4 years of Multicultural and International Leadership Experiences) to bring together US-domestic and international students for a week-long orientation prior to the first day of classes.
Directed multi-channel campaigns across digital and in-person marketing to support university initiatives.
Leveraged newsletters, email, and social media to enrolled students to communicate program details, freshman orientation information, and Visa appointments.
Produced fresh promotional video content for the 4MILE landing page on bryantuniversity.com and associated social media pages.
More Works
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Barter partnerships and etc.
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